Branding, Social Media, Print Design

Bowen Jewelry Rebrand

For this project, I was tasked with rebranding a local company. Bowen Jewelry Company is a family-owned jewelry business located in Downtown Lynchburg. The business has been in the area since 1933 and emphasizes their commitment to the community. I chose to maintain the established feel of the company, while integrating new and fresh design to appeal to a younger clientele. 

One thing I had to consider with a jewelry company is the different uses of their logo and possible collateral that would be useful for them. Some of these include jewelry boxes, shopping bags, an informational brochure, and social media content.