Packaging, Branding

Biscuits with the Boss Packaging

For this project, I based a product and its packaging on a TV show character, Ted Lasso, from Apple TV's "Ted Lasso". I chose to package shortbread cookies, known as "biscuits" in England. In the show, there is a segment called "Biscuits with the Boss" where Ted meets with the owner of the soccer club he coaches. I incorporated this into the branding and concept of the packaging.